CRM stands for Customer Relationship Management. This is a term that covers all important aspects of a company’s interaction with its customers. CRM relates mainly to the strategies and technologies your company uses to manage customer data.
So how does it work? For each customer you work with, you will want to track his or her information such as name, phone, company name, and job title. You will also want to keep track of current and past sales documents. This information is then put in a location that is easiest for all of your team members to work from.
What type of CRM system is best? Using an online CRM system is a great way to help all of your company’s team members work together in one accurate system. You can track items such as calls and sales from a system of your choosing. There are many types of software systems to help you accomplish this management. We love ZOHO, but if your business is just starting out, you could use something as simple as an excel spreadsheet to keep all of your customer information recorded.
Why is this important for your business? All of this well-documented information helps your company’s service become quicker, more accurate, and more personal with your customers. A CRM is a great tool to assist you in your follow-ups. When performing tasks such as email campaigns, you can use all of this detailed information you have captured in your CRM system to create more relevant emails. Improving your customer relationships in turn, drives sales growth.
In short, a CRM systems brings together all of your customer’s information and related documents into a single database helping to keep your team on the same page creating a faster, more accurate and personable process resulting in the growth of your business.
Ready to get organized and improve your customers’ experience?! Check out this link to view a list of some of the top CRM software available: http://www.capterra.com/sem-compare/customer-relationship-management-software?headline=Top%2010%20CRM%20Software&gclid=EAIaIQobChMIqdjqg8Sf1QIVUIF-Ch2fZQHhEAAYBCAAEgJEovD_BwE