In today’s digital age, business marketing is constantly evolving. One significant shift we’ve witnessed is the rise of social media platforms as powerful tools for businesses to reach their audience. It’s no longer just an options; it’s becoming a necessity to have a strong presence on social media.
According to a study by Pew Research Center, 72% of adults in the United States use at least one social media site. This high level of usage means your potential customers are likely spending a significant amount of time on platforms like Facebook, Instagram, X (formerly Twitter), and Pinterest.
Moreover, Global Web Index reports that the average internet user now spends around 2 hours and 24 minutes per day on social media platforms. This time spent is a valuable opportunity for businesses to engage with their target audience.
In the past, when people wanted to find information, they would turn to search engines like Google. However, Hootsuite reveals that 54% of users now use social media platforms to research products. This shift in behavior means that if your business is not active on social media, you might be missing out on a significant portions of potential customers who are seeking information, recommendations, and reviews on these platforms.
The impact of social media on purchasing decisions cannot be ignored. Global Web Index found that 1 in 3 internet users say they go to social networks when looking for more information about a brand or product. Additionally, Sprout Social reports that 74% of consumers rely on social media to guide their purchasing decisions. This influence extends to all kinds of products, including crafts and handmade goods.
Social media provides a unique opportunity for businesses to engage directly with their audience. Whether it’s through comments, direct messages, or interactive posts, you can build a community around your brand. According to Forbes, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
Compared to traditional advertising channels, social media marketing can be incredibly cost-effective. Buffer reports that 73% of marketers believe their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. Platforms like Facebook and Instagram offer targeted advertising, allowing you to reach specific demographics based on interests, location, behavior, and more.
In conclusion, the statistics speak for themselves. Social media is no longer just a place for personal connections; it’s a bustling marketplace where businesses thrive. If your craft business is not already on social media, it’s time to make the move. By establishing a presence, engaging with your audience, and leveraging the power of these platforms, you can expand your reach, influence purchasing decisions, and grow your business in ways that were not possible before.
