Terms defined to help you analyze traffic to your website
VISITS and VIEWS statistics are useful when analyzing usage patterns. When someone is coming to your site and looking around, they are visiting your site. They are only visiting once, no matter how many pages/posts they view. A visitor that goes to your site may view more than one page/post. The number of posts read and […]
Twitter, Facebook, Linkedin & Pinterest: why do I need these online media for my business?
Why You Should Outsource Your Marketing
Why use an outside marketing company: saves ”You” the business owner time and money. Media is increasingly fragmented, communications programs are more complicated. You can’t be an expert in every medium. You don’t need to hire an individual or team for a specific program. That way you don’t bear the hidden costs of recruiting, training, […]
SEO Key Points
We just love the blog written in the WordPress.com News blog titled All About SEO on WordPress.com. Some key points we thought were worth sharing are: SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. Say you write a blog about sailboats. […]
Rebranding The Handy Manning
Rick Manning, owner of The Handy Manning contacted Billow Marketing in August 2012. Rick wanted his company to grow and to do that, he needed to change the way his clientele thought of him. He didn’t want to be thought of as a handyman anymore. Rick wanted to let the public know he was a […]