The time to “pick one platform where your customer is” may have passed. Instead of choosing one channel to use, many business owners opt for a mix – to be able to reach each target market where they need, and to reach more on the various platforms that they engage in.
Social Media Platforms are constantly changing. They were first used for individuals to connect and communicate, but have since changed into a great opportunity for businesses to reach new audiences for their products or services.
Facebook, by far, has more users than any other social media platform, but it has slowly changed and is known as the “pay to play” channel. It’s great for engaging with customers, but targeting markets with paid ads has the most effective reach in this specific social media network.
- Facebook: 1.94 billion users
- Instagram: 700 million users
- Twitter: 328 million users
- Google +: 27 million users
- LinkedIn: 500 million users
- Pinterest: 150 million users
- YouTube: 1 billion users
Each social network is used in different ways and can reach several types of “active” users with it’s content and activity. Because of the millions of users on each platform, it may benefit you more to have business pages on a few, but you need to know exactly HOW to reach your target market and be noticed on each, which can begin to take up time.
What’s important? If you choose to have your business page on one specific platform, or several, you must be active, engage with followers, and consistently update and post content for your marketing on social media to be affective.
If you need help understanding how to manage your business social media pages on a day-to-day basis OR know what you are doing but would like to be updated, we have trainings to help you develop effective marketing strategies so that you are able to excel and put your newfound knowledge to use on your Business pages! New platforms are always emerging and changing, so this is a great way to stay up to date. We can provide very informative and easy-to-understand trainings in small group settings, or even one-on-one.