- SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. Say you write a blog about sailboats. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.
- Use narrow and specific keywords that will help interested readers find your site. If you yourself were looking for information on this subject, what search terms might you try? Be sure to use those terms once or twice in your post, assuming they are relevant. But don’t use them fifty times.
- Be sure to publish new posts or update your content regularly. The surest way to improve your site’s ranking is to regularly publish interesting, creative content that people want to read.
- Focus on building your traffic in smart ways. Promote your site to your social media circles.
- Don’t buy into SEO fads.
Read the full article here – All About SEO on WordPress.com